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Wednesday, November 30, 2011

Living the MMA lifestyle- Tattoos, TapouT, and Twitter

MMA is exploding. The UFC has a Fox network television deal, is hosting events in at least 5 different countries in 2012, and isn't losing steam anytime soon. Bellator has new TV deals in place for 2012, 2013, and beyond. The same can be said for the culture, style, and wants of MMA's vast fanbase- they are absolutely blowing up. Look no further than this blog, of which I'm one of many....I personally have 6 tattoos, have a pair of Twitter accounts for MMA, and an MMA clothing and training gear line on the way. TapouT, too, is one of many. But they are large, well known, and have been around. I have actually seen a lot of TapouT tattoos. I'm not saying I approve, but here's a picture of one.
It's not just in the USA, either. UFC on Fox 1, with Junior Dos Santos defeating Cain Velasquez for Cain's UFC Heavyweight belt peaked in the USA at about 9 million viewers. While that was great, and a record for MMA, many don't realize what's happening outside of the USA. In Brazil, UFC on Fox 1 drew a peak of 22 million viewers. And in Rio, the fight wasn't on until 12:30am, their time. Vitor Belfort is one of the biggest stars in all of Brazil, not just for MMA, but also because he's married to Joana Prado, a huge star herself in Brazil.
I'm unsure of the numbers, but I'm very sure they were also huge in Mexico, where Cain Velazquez hails from.
I believe the UFC is the largest company in the world that actually promotes Twitter usage, to the point that the UFC offers quarterly bonuses to their fighters who gain the most followers. They also give a bonus for "most creative tweet". On the UFC website page showing the fighters, there's a link to follow every fighter's Twitter page. MMA fans in general are quite active on Twitter, and mandates like the UFC's to it's employees are great things for everyone. It gets the fans "closer" to the personalities of their favorite (and least favorite! I follow Brock Lensar, after all) fighters. Often I hear news directly from a fighter on Twitter before I get the news anywhere else. It's great for bloggers like myself, as we have a chance to get the first articles written based on this information stream. That said, I'd be selling myself short if I didn't put a link to my Twitter account here: Or Text 'follow AdamantMMA' to 40404 (in the USA)
With MMA on it's meteoric rise in nearly the entire world, expect to see a lot more of TapouT, tattoos, and Twitter. And AdamantMMA.


  1. The various media outlets that MMA has accessed is truly astounding! The rate in which it has exploded has been exponentially expanding as you said and is not slowing down any time soon. I think that the culture behind MMA has received a negative stigma in some ways though. People need to be educated on the honor, respect, and dedication that goes into the regiment that these fighters follow. Of course, tattoos and aggression have stolen the show as the precursors for fighting in the UFC, but, this is the farthest thing from the truth. Adamant MMA is going to provide a stable platform for fighters and the genre to excel and receive the respect they all deserve. Without a doubt...it is our time to lead the charge!!! More power to you my brother and will be there with you every step...

  2. By the way...i have 7 tattoos and if I was judged solely on my ink...well...one might call me crazy, deranged, and possibly have anger issues due to the depictions on my body now. No no no...you would be absolutely wrong with that assumption! I am an avid teacher and disciple of Tai Chi and Wing Chun...have been for the past 20+ years too...practice transcedental meditation daily...any questions before i snap?

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